Like the company website says, “Cinch is made for the man who lives his life in denim.” Loyal Cinch customers know that their brand is one of the best fitting western wear lines on the market. Many of professional rodeo’s biggest stars wear Cinch, including Fred Whitfield, Cody Ohl, and Brendon Clark. New jeans for Spring 2010 are the Dooley Double Dark, and Taite. Match a pair with your favorite Cinch Pinpoint, or Pattern shirt.

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